Turning Good Intentions into Actions: Experimental Results Summary

One of the key issues in the provision of financial advice is the extent to which good advice is not just given and understood, but actually acted upon. In this follow up brief, we summarise the results from our own large-scale experiment and thereby illuminate the destructive effect of delay on taking action, the importance of offering persuasion as well as advice, and the effects of ‘financial personality’ attributes on whether people take action and the quality of the action they take.

Turning Good Intentions into Actions: Experimental Results Summary