Pricing Strategy: The Lessons of Inflation

The Cost of Living crisis has delivered inflation levels in the UK, US and EU not experienced for a generation. Painful as this has been for many, it has also generated a unique dataset on how people perceive, interpret, and alter their behaviours in response to large and well publicised price rises. In effect, with inflation varying from sector to sector, the UK has inadvertently undertaken a large-scale, natural experiment into the dos and don’ts of increasing your prices.

This report combines that field data with our own Behaviourlab experiments to extract and explore those insights. We provide key recommendations for Pricing teams who need to implement future price rises, Commercial teams who want to forecast the effects of those rises, and Marketing teams who need to manage price communications.

You can read the full report via the link below:

Pricing Strategy – The Lessons of Inflation