Green New Deals: Can ethical products bear fruit for brands and consumers alike?
Issues relating to ethical consumerism seem to be ever-present: sustainability, veganism and worker rights are just a few of the topics demanding shoppers’ attention. Yet important questions remain: Are ethics a genuine purchase driver? And, if so, are brands targeting conscientious consumers as well as they could? This report answers these questions and provides a unique insight into how consumers actually behave, rather than what they say they do.