Acting on Impulse: A Chance to Double Profits and Help Society

The human trait of impulsivity is fundamental to retail finance. Basically, impulsive customers require very different products and services to thrifty ones. Yet this segmentation currently receives little attention from the industry, even though successfully assisting impulsive people would both double savings profitability and help sort out the pension’s crisis. To design services around this segmentation, providers need to understand the cognitive causes of impulsivity and the strategies people can use to manage it.

Acting on Impulse: A Chance to Double Profits and Help Society