Pulling Rank: How to Win the Pricing Game

Price comparison websites (PCWs) are disrupting the financial sector. In this brief we introduce our latest report which reveals the behavioural science behind the success of PCWs, and offer a new approach for retail banking firms to adopt in response. Firms that take our recommendations on board can better protect their market share, develop new opportunities and prosper. Those that continue with business as usual will soon find themselves struggling.