Benny Cheung on the Brainy Business podcast

Posted: 19/02/2021

The Brainy business with Melina Palmer. Understanding the psychology of why people buy
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Dectech Director Dr Benny Cheung featured in a podcast with Melina Palmer of The Brainy Business. They dug deeper into Dectech’s award-winning research which showed applying behavioural ‘nudges’ in the customer journey can reduce opportunistic insurance fraud, which costs the UK Insurance industry up to £1bn every year.

Listen to the podcast below:

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