Behaviourlab Pricing Optimsation – NatWest Case Study

This work provided crucial insight as NatWest continues to hone its new BNPL credit product to best appeal to growing consumer demand.  

The research provided a robust forecast of the impact of pricing on product usage and identified a preference for greater flexibility on the number of instalments. Our recommendations are currently influencing ongoing development. 

Dectech helped us by trialling key product features to determine the best way of designing and deploying them for maximum impact in market. Applying their innovative behavioural and experimental approach to new product development provided clear insights and assurance. Their rigorous quantitative approach, augmented by data science techniques, provided critical inputs to develop a robust business case, that couldn’t be matched by other research techniques. As a result, the recommendations from the research are being put into action.

– Ed Nottingham, Behavioural Science & Applied Psychology Manager