Behaviourlab Product Feature Development – first direct Case Study

Our team was highly consultative and were mindful about challenging the client and bringing internal stakeholders on the journey. As a result, everyone was working from a strong, clear brief.  

Following our insights, first direct reviewed its position on switching incentives and concluded that there were better targets for investment. The client has always been an advocate of the build-test-learn approach, which Behaviourlab exemplifies, and appreciated the fact that the methodology is intuitive, nimble, and robust. Our rapid testing of first direct’s hypotheses allowed the team to redirect its investment with confidence and prevented a costly mistake.

A quote from a famous product innovator comes to mind:

I learned my role (as a product manager) was not that of the big idea generator but that of the bad idea terminator.

Melissa Perri in Escaping the Build Trap