Benny Cheung on the Brainy Business podcast
Posted: 19/02/2021
![The Brainy business with Melina Palmer. Understanding the psychology of why people buy](https://www.dectech.co.uk/wp-content/uploads/2021/02/Brainy-Business-1024x1024.jpg)
Dectech Director Dr Benny Cheung featured in a podcast with Melina Palmer of The Brainy Business. They dug deeper into Dectech’s award-winning research which showed applying behavioural ‘nudges’ in the customer journey can reduce opportunistic insurance fraud, which costs the UK Insurance industry up to £1bn every year.
Listen to the podcast below: